Are you looking for ways to get SEO results for your business?
You’ve come to the right place!
It’s safe to say that the search landscape is always changing.
Between Google algorithm updates, marketing tech, and ever-changing search behavior, you need to keep adjusting your strategies and tactics to keep up with best practices and get amazing SEO results. Still, there are many factors that never change and you can continue to work on these to increase your rank on Google, Bing, Yahoo, and the other major search engines.
It’s vital for your business to have an SEO strategy because it allows you to outline, plan, and implement the tactics that will help you rank highly on search engines.
That’s how you maintain your long term organic search results.
For you to get the SEO results that you desire for your business, we will share some of the most effective tips below so that you can start ranking higher on search engines.
Learn to Find the Best Keywords
Everything in SEO revolves around keywords. Keywords are a sequence of words that somebody might use to search for a product or service that you offer.
A solid keyword strategy is the foundation that you need to get SEO results for your website. This makes keyword research vital to your strategy and the first step to achieving your goals.
Of course, we assume that you already know who your target market is and understand what problems that your business needs to solve for them. With that information, it’s easy to come up with the keywords they are most likely to type on the searches when looking for products or services related to your business.
You can also use Google Suggest or the UberSuggest Chrome plug-in to identify long-tail keywords, but the most important thing you need to know is that targeting long-tail keywords (multi-word phrases) will produce the best results.
Long-tail keywords are more descriptive, which is why your page is more likely to rank highly for them compared to head keywords.
Head keywords are single term keywords, while long-tail keywords are whole sentences or phrases. Even if long-tail keywords may have a lower search volume, you will rank higher for them much quicker as you will have fewer competitors.
Keep in mind that you only need to use a keyword on a webpage’s title, description, and a few times in the content body to get the search engines to notice!
Analyze the First Page of Google
After you find the most suitable keywords for your website, you need to see which ones will work best. Type your keywords into Google and see what’s on the first page. For instance, if your keyword is about fitness tips, you may find that the first page is full of articles with listicle posts, like “The 10 best fitness tips” or “15 awesome fitness tips”.
This means that if you want to write a topic revolving around fitness, you need to write a listicle blog as well to rank on the first page.
The trick here is to be different, but also offer more value than the current top spots are already providing. This will help you capture users’ attention and lead them to your website.
Content is still king, so you need to deliver high-value content that appeals to your visitors. The search engines rank web pages based on whether or not users stay on your site or immediately hit the back button.
Brainstorm creative and detailed content ideas for blogs, videos, white papers, and any other content you use to attract and engage your target market.
For every piece of content you produce, you must keep the target keywords in mind so you can optimize them and get a better chance of ranking highly in search engine results.
Align Content With Search Intent
Search intent, or user intent, entails the purpose of the search or query users type on search engines. Understanding search intent has never been more important because Google has made it a priority.
For instance, Google understands that a user wants to learn when they type in “how to release tension in your neck” and hence shows results about steps you can take to relieve neck pain and tension, but not websites for local massage therapists.
If the user types in “neck massage”, the results will be primarily websites for local massage therapists.
There is a stark contrast between what somebody wants out of those two searches. For this reason, you need to understand buyer intent if you want to get the best SEO results.
Spy on Your Local Competitors
One of the most vital aspects of getting the best SEO result is spying on direct competitors in your local area.
We’re not talking about actually going behind enemy lines. But it’s also more technical than just following them on social media or checking out their blog posts.
You need competitive analysis tools that allow you to compare your website with your competitors. This is how you can see what keywords they are using and their positions on SERPs.
This information is vital because you get to know how you stack up against them and what strategies you need to implement to get ahead.
Develop an Internal Linking Strategy
Regardless of your website’s size, you need an internal linking strategy to get SEO results.
Google uses bots to crawl websites and internal links are like avenues that give them directions for navigating your website.
These bots collect information about your website. And when they don’t come across these links, it gets harder to rank your content on search engine results.
Beyond this, it helps show the relationship between your pages, demonstrates the relevance of older content, and builds rankings for your less popular pages.
Get Listed in Online Directories
Online directories are also a huge website ranking factor. Not only do these profiles increase external links to your website, but search engines are now displaying business information in local search results. That means you can get people to find your business and call or request directions without clicking through to your website.
Being listed in a search engine’s business directory will directly impact your search rankings. The keyword strategy that you implement on your website should also be used in your business’s directory listings.
You are making a grave mistake if you’re not maintaining your profiles across the web!
Online Reviews Matter!
With the addition of online directories in search engines, online reviews are also being considered as ranking factors. Google takes this a step further by paying attention to the total number, frequency, star ratings, and quality of the reviews associated with your business.
But that’s not all, Google also aggregates reviews from other sites and displays them on your Google My Business profile in search results. Google also includes whether or not you respond to your reviews as a ranking factor.
If you’re really busy, it makes sense to look into having a professional online marketing and reputation management company take responsibility for your online directories, reviews, and website.
Optimize Your Page Speed
You’re truly missing out if your website loading speed is still slow in 2020. Most users quickly get irritated or frustrated by slow loading websites. Even if you rank highly, you’ll still miss out on the traffic you deserve.
Once your customers realize they have to wait a few seconds for your pages to load, they immediately back up and head over to the next competitor in search results. Worse yet, search engines are aware of when this happens and will actually drop your rankings for it!
You can utilize Google’s PageSpeed Insights to check your page loading speeds to learn what steps you can take to improve.
Some quick fixes include compressing your images, enabling caching, reducing server response time, and reducing the number of redirects.
Consider getting a professional website package that helps maintain and manage a cost-effective business website.
Getting the Best SEO Results
There you have it!
These are some of the best tactics that you can use to get the best SEO results. There is so much more you can add to your SEO strategy, but these are some of the most vital, and will get you the results faster than any other methods.
This all may sound complicated, and for the most part, it is.
For this reason, we recommend working with a professional online marketing and reputation management company like Gosu Sites. If you feel the same way, please contact us, and we’ll be more than happy to help!