Over 70% of companies say converting customers into leads is their main priority. With a solid digital marketing strategy, you can attract, engage, and convert new leads.
You don’t have to develop your entire marketing strategy alone! Instead, consider outsourcing to a professional marketing team. By researching Pittsburgh marketing agencies, you can find a freelancer or agency with the experience and expertise you need to succeed.
On the fence on whether outsourcing your marketing team is right for you? If so, read on to learn more about pros and cons of outsourcing marketing.
This list will help you make an informed decision.
Set yourself up for success with this guide!
The Pros of Hiring a Marketing Agency
You’re already busy enough managing your day-to-day operations. Handling your marketing all by yourself can add unnecessary stress to your already busy schedule.
Here are a few benefits you can experience by outsourcing to a Pittsburgh marketing company instead!
1. Receive Ongoing Attention
You can’t set up a digital marketing campaign and leave it unattended. Instead, you need to review your campaigns regularly to optimize their results. Otherwise, you could end up wasting your marketing budget away.
If you don’t have time to regularly check on your campaigns, that’s okay. By hiring a Pittsburgh marketing team, you won’t have to worry about it!
Instead, you can have peace of mind that they’re watching your campaigns for you. Meanwhile, you can focus your attention where it matters most: on your customers.
Search trends change all the time (as does Google’s search engine algorithm). By working with an agency, you won’t fall behind. They’ll make sure you’re targeting the keywords your customers are searching for.
They’ll also adapt your SEO strategy with the newest trends in mind.
Are you interested in pay-per-click (PPC) advertising? You’ll need to pay each time someone clicks on your ads. If your strategy has holes in it, you could end up paying for ads that have nothing to do with your business.
Your marketing agency will make sure these opportunities don’t go to waste.
2. Leverage Experience and Expertise
How well-rounded are your marketing experience and expertise? You’re likely an expert in your industry; you don’t have to learn all there is to know about marketing too.
Instead, you can hire a marketing team to cover every service, including:
- Website design and development
- Graphic design
- Content marketing
- Paid online ads
Trying to learn marketing strategies like SEO and PPC can take a lot of time and effort. Instead of taking time away from your customers, look into Pittsburgh marketing firms.
You can leverage their experience and expertise to get ahead of the curve.
3. Boost Productivity (Without the Stress)
Developing and executing a marketing plan can take time. Once your campaigns are up, you’ll need to optimize them regularly. Juggling your campaigns and business operations can cause unnecessary stress.
Instead, you can hire a marketing team who can handle it all for you. They’ll take the stress off your shoulders and keep your campaigns rolling.
With their help, you can get more out of your marketing budget and focus on growing your business.
4. Never Miss a Deadline
Do you have a difficult time getting marketing materials to the printer on time? Maybe you’re struggling to get blog posts up on a schedule. These time-sensitive tasks can impact your marketing strategy’s efficiency.
You can hire a Pittsburgh marketing team to keep you on track. They’ll make sure you never miss a deadline.
5. Cut Costs and Boost Your ROI
Cutting unnecessary costs is one of the easiest ways to boost your ROI.
About 46% of startups fail because they run out of money. With that in mind, almost 30% of businesses have started outsourcing to cut costs.
In fact, outsourcing your marketing team could save you a bundle on overhead costs.
You won’t have to spend money recruiting, training, and paying additional taxes and benefits for another employee. Instead, you can save that money or use it to expand your marketing campaigns.
The Cons of Outsourcing Your Marketing Team
Now that you know about the benefits of outsourcing your marketing, let’s talk about a few concerns you might have. Here are a few potential cons of outsourcing.
1. Reduced Control
When you outsource your marketing, you have two options: managed or unmanaged services. Managed marketing services involve a team of experts who will take on all of your marketing tasks for you. They’ll develop a marketing strategy, execute it, and measure the results.
Unmanaged marketing services leave creative direction to you, but you’ll be responsible for coordinating marketing tasks and meeting deadlines. This option is usually more expensive. It can also be more time-consuming and difficult to manage.
Make sure you understand the level of involvement you’re comfortable with before outsourcing your marketing team.
2. Limited Customer Focus
Are you worried a marketing agency won’t take the time to learn everything about your customers? Audience research is an essential first step to developing a successful marketing strategy.
Ask the agency if they’ve worked with a company in your industry before. Do they understand your customers’ wants and needs? How do they plan on reaching your target market?
With help from a marketing team, you can focus on your customers better than ever.
3. Risk of Ruining Your Reputation
Outsourcing to a marketing agency could make or break your company’s reputation. Make sure the agency understands your brand and goals. They should use marketing to build brand trust and loyalty, not break it.
Do your research and ask the right questions to make sure you’re making the best decision for your company.
4. Hidden Costs
When outsourcing your marketing team, it’s important to be aware of any hidden costs that may occur. Make sure to read the entire contract and ask any questions you have before signing on the dotted line.
Some marketing agencies may try to sneak in hidden costs or fees down the road, so it’s important to be aware of what you’re getting into. By being vigilant and asking the right questions, you can avoid any nasty surprises down the road.
Give Your Business a Boost
When it comes to marketing, outsourcing can be a great way to get the help you need without hiring an in-house team. However, there are a few things to keep in mind before making your decision.
Make sure you research agencies thoroughly and ask the right questions. This will help ensure that you find an agency that is a good fit for your company and can help you reach your marketing goals.
By outsourcing your marketing team, you can get a step ahead of the competition this year. Keep these pros and cons in mind before making your choice.
Make sure to choose an experienced team you can trust, too!
Want to discuss your company’s marketing needs? We’re here to help.
Contact us today to discover what our marketing solutions can do for your business.