A comprehensive online marketing solution
Looking for effective ways to brand and market your business online, but not sure where to start?
You might have setup your own business profile on Google, but it’s not really pulling in any new customers.
It’s also possible that you had your neighbor’s kid build you a website for free and it looks okay, but it’s not doing much.
Or did you get suckered into paying a few thousand dollars for a “premium website” with all the bells and whistles? That probably isn’t generating any revenue either.
Maybe you don’t have a website at all.
And these are all examples of bad online marketing.
Bad online marketing is bad for business
Consumers are a fickle bunch. And the fact is, presenting a poorly crafted (or non-existent) brand or website will hurt your business.
If your website gives visitors a bad first impression or makes finding information frustrating, then your website will cost you more money than it makes.
You need to ask yourself these questions before you take the risk of publishing a bad website:
- What is the average lifetime value of my customers?
- Can I afford to push customers away?
That’s right. Every time a customer visits your website, you have the opportunity to drive them off to your competitors. How much money do you lose when that happens?
Can you actually afford to push customers away, or do you want us to bring them to you in droves?
What happens when you don’t have a great online marketing strategy?
A great website is just one part of an online marketing strategy that is designed to do one thing: make you money.
We all know the same story. Somebody pays to have a custom website built and regardless of how amazing it looks, it just sits there and collects dust. The same goes for do-it-yourself website builders.
That’s because websites are not standalone marketing tools. Your website is just a part of a complex equation for lead generation and marketing.
“If you build it, they will come” does not apply to the Internet!
Websites do not generate revenue on their own.
Let’s say that again, together. Websites do not generate revenue on their own.
Even if you don’t decide to work with us, we hope that one piece of wisdom saves you thousands of dollars in the very near future.
Having a website without a strategy associated with it is the equivalent of throwing money into a hole and burning it. And you can’t light your time on fire, but you sure can burn it all the same.
The effects of not having an online marketing strategy
Let’s take a minute to talk about one of our first customers, Greg. Greg bought a shipping and printing franchise a couple of years ago.
The previous owner had a contract with another company to handle their online marketing tasks for about $350 per month. It’s not really clear what that company was doing for him, but Greg was not getting the results that he was paying for.
That $350/month ($4,200/year!) included a website that looked like it had the finishing touches done by a 10 year old. We’re talking about mismatched colors, a general lack of direction for visitors, and the words “New Paragraph” being prominently displayed at the bottom of the homepage for absolutely no reason.
It made his shop look bad. And Greg knew it.
How we help businesses like yours with managed SEO services
Greg has been a close friend for over 15 years. So when we told him we’d do better for him, he knew we’d follow through and make him look like the boss he is.
It started with cleaning up his disaster of a website. Then we started talking about turning it into an asset.
In the middle of 2020, we asked Greg, “do you want your website to do more for you?” He said “I trust you, Billy”, and the rest is history.
We took an inventory of the services he offered and what made his business special, then got to work.
The first step was to take control of his Google My Business profile and other online directories. This built links back to his website and showed the search engines that he was a serious contender.
Next, we helped with review generation. It was as simple as creating a custom web address that he could distribute to his satisfied customers. This address goes straight to his Google review page and makes it easy for customers to leave him feedback.
We took it a step farther by responding to each and every one of his reviews. This allowed us to show appreciation to his customers on his behalf and reinforce his brand as a fast, friendly service provider. And Google loves displaying businesses with active customer reviews.
And finally, we enhanced his website content to be more helpful and answer common questions from his customers. He subscribed to our website package and receives monthly deliverables that continue to improve the rankings for both of his stores.
If anything changes, all he has to do is email us and we publish the changes across all of his web properties.
Greg’s website has shown up in the top 10 on Google for 105 search terms in the last 2 months.
24 of them are in position #1.
And this all happened using a watered down version of our Website Package.
Greg just opened a second location in October 2020.
What exactly comes with the Website Package?
A better question might be “What doesn’t come with the website package?”
Informational website creation or redesign
Have a website that isn’t up to par? How about no website at all? No problem!
We’ll build or redesign your website on super-fast servers with a competitive .com domain name.
Your website will work on most browsers and operating systems. That includes tablets and mobile phones. With mobile devices accounting for about half of global web traffic.
We only work with the top graphic designers, so you’ll be setup for success right out of the gate.
Directory Listings and Review Management
Get your business on the map with our Online Directory Listings service. Over half of searches end without a website visit. Many of those searches end with calls and requests for directions to the businesses they find, but you’ll never know it if you don’t maintain high quality online profiles for your business.
You’ll also get our review monitoring and response service. That means we’ll automatically respond on your behalf if a customer leaves a positive review for you on an in-network site. And we’ll also work with you to craft the perfect response to any negative review so that you look great no matter what.
Wondering how you can generate more reviews? We’ll give you a custom, branded address that you can hand out to your customers on business cards, emails, and other post-sale activities.
Quality reviews will generate higher rankings.
And higher rankings will generate more sales.
Ongoing search engine optimization (SEO)
Your subscription includes monthly SEO deliverables after your website is published. We’ll spare you the gory technical details, but this means we’ll build your search engine rankings by posting fresh content for your visitors and creating high quality links to your website every month.
Links and providing useful content are the core components of getting traffic from search engines.
Google loves it!
It typically takes 3-4 months to start seeing results while the search engines pick up our work, but our customers have seen that this service pays for itself and more over time.
Professional email service
Stop responding to customers with your Gmail account! It’s hard to take a business seriously when they don’t have their own professional email service.
As a Gosu Sites subscriber, you’ll get professional email service for up to 5 users with the option to add more as you grow.
Access your email from anywhere and show off your professional image at the same time!
Custom sales copy for your service pages
The most frequently botched portion of company websites is the sales copy. It’s all a waste if your web pages aren’t designed and written to sell.
The good news is we handle this before we even start on your website. That way the design fits the content and your website will be even more likely to convert sales.
Website maintenance and security
Need to edit a block of text or add a few portfolio images to your website?
How about working to prevent hostile takeovers from hackers by regularly updating to the latest technology?
The only thing worse than having a stale, out of date website is having your website taken over by malicious actors.
We’ve got you covered there too! We’ll keep your website updated and secure so that you can stick to what you do best.
Professional logo design
Do you need a logo for a new business or want to rebrand entirely?
Since your logo is the cornerstone of your brand identity, we’ll help you with that too!
A dedicated web consultant is assigned to every customer. It’s their job to understand your business and ensure that your online marketing plan is on point.
That means you get to have the peace of mind of knowing that somebody is watching over your online marketing campaigns.
You’ll get monthly reports to show the direct results from your online marketing campaign.
That’s a lot of marketing and branding bang for your buck!
So it’s decision time!
You can be like Greg and get started with one of the most comprehensive marketing and branding plans on the market and finally start growing your business…
Or you can spend a lot of time and money trying to figure it out on your own.
We’ve done our homework so that you don’t have to.
At this point, it’s just a matter of you clicking “ORDER NOW”, filling out the very short order form, setting up a time to talk to us for about 30 minutes, then sending us an email with some pictures.
It’s really that simple.
This is an investment that will literally put your business on the map right in front of the people who are looking for you.
Do you still have questions about how we can help?
Let’s schedule a time to chat about your online marketing strategy.
Please pick the time that works best for you from the calendar below.